With Google Universal Analytics now out of Beta, is it time to upgrade? Stephen Green weighs up the options and delivers some important insight into this important analytics question.
Read MoreGoogle Adwords report in Google Analytics

A quick snaphot of why you should be linking your Google Adwords account to Google Analytics with some of the key reports you can benefit from! Simple and painless!
Read More Google Analytics, Analytics, PPC, AdwordsCreate a Facebook Custom Audience

Once again, Facebook has created an amazing and powerful feature. Called “Facebook Custom Audience”, this one allows your business to reach customers based on a range of different targetting settings from a pre-existing list. How to create a Facebook Custom Audience? Login in to your Adverts Manager Center and click on the Power Editor tab. […]
Read More Social, PPC, FacebookHow to calculate your Onsite Conversion Rate

For most websites, the Onsite Conversion Rate (OCR%) is the most visible and important metric you will be tracking, at least in terms of reporting performance to business owners. A typical website converts at 2-3%, and a small improvement here can save companies a fortune in advertising. First you need to be able to calculate it, and luckily it’s a very simple formula! You should spend some time and thought on how you can best apply it to your own website however.
Read More Analytics, OnsiteFive Crucial Google Analytics Custom Alerts
Many web analysts, webmasters, and online marketers have hectic schedules and busy days at the office, so keeping tabs on everything happening on your website(s) is not always easy! This is often compiled further if you’re responsible for more than one website. Often we’re providing visibility on a large number websites, depending on the business […]
Read MoreSearch Query Report on Google Adwords
When you start search ads running on a Google Adwords account you start to receive traffic, both wanted and unwanted. Creating a Search Query Report will help you to: – understand the search behaviour from your visitors. – discover negative keywords and exclude them to improve the account performance. Download your Search Query Report (SQR) […]
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