Our dedicated Analytics section will help you leverage your data for an improved ROI
Analytics touches every area of marketing. Get the Measure This lowdown on a range of Digital Marketing topics.
Segment the signal from the noise with our impartial reviews of digital marketing tools, services and books.
Measure This also offer web analytics consultancy packages for small businesses looking measure their online efforts
Our dedicated Analytics section will help you leverage your data for an improved ROI
Analytics touches every area of marketing. Get the Measure This lowdown on a range of Digital Marketing topics.
Segment the signal from the noise with our impartial reviews of digital marketing tools, services and books.
Measure This also offer web analytics consultancy packages for small businesses looking measure their online efforts
A quick snaphot of why you should be linking your Google Adwords account to Google Analytics with some of the key reports you can benefit from! Simple and painless!
Read More Adwords, Analytics, Google Analytics, PPC
Once again, Facebook has created an amazing and powerful feature. Called “Facebook Custom Audience”, this one allows your business to reach customers based on a range of different targetting settings from a pre-existing list. How to create a Facebook Custom Audience? Login in to your Adverts Manager Center and click on the Power Editor tab. Unfortunately, this is […]
Read More Facebook, PPC, Social
For most websites, the Onsite Conversion Rate (OCR%) is the most visible and important metric you will be tracking, at least in terms of reporting performance to business owners. A typical website converts at 2-3%, and a small improvement here can save companies a fortune in advertising. First you need to be able to calculate it, and luckily it’s a very simple formula! You should spend some time and thought on how you can best apply it to your own website however.
Read More Analytics, Onsite
Many web analysts, webmasters, and online marketers have hectic schedules and busy days at the office, so keeping tabs on everything happening on your website(s) is not always easy! This is often compiled further if you’re responsible for more than one website. Often we’re providing visibility on a large number websites, depending on the business […]
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When you start search ads running on a Google Adwords account you start to receive traffic, both wanted and unwanted. Creating a Search Query Report will help you to: – understand the search behaviour from your visitors. – discover negative keywords and exclude them to improve the account performance. Download your Search Query Report (SQR) Click on the keyword tab […]
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With the key players in the web analytics space taking most of the attention of both marketers and analysts, some vendors are left in the shadows. I was in the industry for at least a couple of years until I was asked to look at a website that was using a free web analytics tool – […]
Read More Analytics, Clicky