Our dedicated Analytics section will help you leverage your data for an improved ROI
Analytics touches every area of marketing. Get the Measure This lowdown on a range of Digital Marketing topics.
Segment the signal from the noise with our impartial reviews of digital marketing tools, services and books.
Measure This also offer web analytics consultancy packages for small businesses looking measure their online efforts
Our dedicated Analytics section will help you leverage your data for an improved ROI
Analytics touches every area of marketing. Get the Measure This lowdown on a range of Digital Marketing topics.
Segment the signal from the noise with our impartial reviews of digital marketing tools, services and books.
Measure This also offer web analytics consultancy packages for small businesses looking measure their online efforts
When you start search ads running on a Google Adwords account you start to receive traffic, both wanted and unwanted. Creating a Search Query Report will help you to: – understand the search behaviour from your visitors. – discover negative keywords and exclude them to improve the account performance. Download your Search Query Report (SQR) Click on the keyword tab [...]
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With the key players in the web analytics space taking most of the attention of both marketers and analysts, some vendors are left in the shadows. I was in the industry for at least a couple of years until I was asked to look at a website that was using a free web analytics tool – [...]
Read More Analytics, Clicky
Is your goal to generate unique leads from your visitors? Exclude your conversions and avoid wasting clicks on converted audience to instantly save money and improve your overall campaigns performance. Use your Remarketing List to exclude your conversions To start to exclude your audience that already converted from your campaigns, you will need to use [...]
Read More conversions, PPC, remarketing
If you are using the Adobe Marketing Cloud, you may already have Adobe TagManager included in your package. I have recently started using it and wanted to share the experience, so keep reading for my first impressions Adobe Tag Manager Review.
Read More Implementation, tag management, TagManager, TagsWhat is the ROI of Social Media? This has been a hot question for 4 or 5 years now. The business formula for calculating the monetary return on an investment over a specific period of time has not changed. Many gurus, ninjas and rockstars are creating their own fluffy formulas though, which do not address [...]
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Get answers for weird trends in your web analytics data using Google Analytics annotations! Find out how you can give your pesky stakeholders answers for unusual data trends by recording website changes and new marketing campaigns.
Read More Analytics, annotations, Google Analytics