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    Our dedicated Analytics section will help you leverage your data for an improved ROI

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    Digital Marketing Blog Posts

    Analytics touches every area of marketing. Get the Measure This lowdown on a range of Digital Marketing topics.

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Universal Analytics – Is it time to switch?

Posted by Stephen - May 5, 2014 - Analytics, Google Analytics
0
switching to universal analytics

With Google Universal Analytics now out of Beta, is it time to upgrade? Stephen Green weighs up the options and delivers some important insight into this important analytics question.

Read More Google Analytics, Analytics

Google Adwords report in Google Analytics

Posted by James Harding - November 24, 2013 - Analytics, Google Analytics, PPC
0
Google Adwords report in Google Analytics

A quick snaphot of why you should be linking your Google Adwords account to Google Analytics with some of the key reports you can benefit from! Simple and painless!

Read More Google Analytics, Analytics, PPC, Adwords

Create a Facebook Custom Audience

Posted by Filipa Soares - July 29, 2013 - Social Media, PPC
0
facebook-custom-audiences

Once again, Facebook has created an amazing and powerful feature. Called “Facebook Custom Audience”, this one allows your business to reach customers based on a range of different targetting settings from a pre-existing list. How to create a Facebook Custom Audience? Login in to your Adverts Manager Center and click on the Power Editor tab. […]

Read More Social, PPC, Facebook

How to calculate your Onsite Conversion Rate

Posted by Phil Duncan - June 28, 2013 - Analytics
2
ocr

For most websites, the Onsite Conversion Rate (OCR%) is the most visible and important metric you will be tracking, at least in terms of reporting performance to business owners. A typical website converts at 2-3%, and a small improvement here can save companies a fortune in advertising. First you need to be able to calculate it, and luckily it’s a very simple formula! You should spend some time and thought on how you can best apply it to your own website however.

Read More Analytics, Onsite

Five Crucial Google Analytics Custom Alerts

Posted by James Harding - June 9, 2013 - Google Analytics
0
Google Analytics Custom Alerts

Many web analysts, webmasters, and online marketers have hectic schedules and busy days at the office, so keeping tabs on everything happening on your website(s) is not always easy! This is often compiled further if you’re responsible for more than one website. Often we’re providing visibility on a large number websites, depending on the business […]

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Search Query Report on Google Adwords

Posted by Filipa Soares - April 2, 2013 - PPC
0
search_query_report_07

When you start search ads running on a Google Adwords account you start to receive traffic, both wanted and unwanted. Creating a Search Query Report will help you to: – understand the search behaviour from your visitors. – discover negative keywords and exclude them to improve the account performance. Download your Search Query Report (SQR) […]

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Recent Blog Posts

  • Universal Analytics – Is it time to switch?
  • Google Adwords report in Google Analytics
  • Create a Facebook Custom Audience
  • How to calculate your Onsite Conversion Rate
  • Five Crucial Google Analytics Custom Alerts
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