Measure This started off as a concept on the back of a beermat between digital marketing professionals Phil Duncan and James Harding. Together we have more than 10 years of experience in digital marketing. With a passion for digital marketing and analytics, we decided to join forces and create this blog.
Our vision was to create a new kind of digital marketing blog. We don’t exist in a vacuum; analytics touches on every aspect of digital marketing! Measure This reflects that fact with posts on a broad range of topics. We are all about real experiences and results rather than intangible concepts and complicated maths.
The Measure This team is data informed, has it’s eye on the ROI and strives to provide no-nonsense advice and opinion that is applicable in the real world.
We welcome digital marketers with a good idea for a post as guest bloggers. If you would like to contribute to this blog, please get in touch. If you like Measure This, then hook us up! We love it when people leave comments and spread the word!
If you need help with your own digital marketing strategy, we offer a consulting service.
Robert Pickstone is our Social Media contributor. A marketer from the West Country, UK, Rob now lives and works in London as a Social Media Manager. Rob has worked with both SMEs and big businesses to define and refine their social strategies, and has a wealth of experience to share here on Measure This. He loves cake, football and fancy dress.
Filipa Soares is our regular Pay Per Click contributor. A digital marketer originally from Portugal, her background in finance makes her perfectly suited for her specialism in pay per click advertising (PPC). Always keeping an eye on the ROI for paid media!
Stephen Green is our Web Analytics contributor and is an advisor on specialist conversion solutions for e-commerce and ‘cart abandonment’. Stephen is currently developing a new market among UK’s top-tier universities and education providers to enhance identification and conversion of new students. Stephen has a great knowledge of London’s more unusual and interesting food and drink – and is always open to ideas!