If you are using the Adobe Marketing Cloud, you may already have Adobe TagManager included in your package. I have recently started using it and wanted to share the experience, so keep reading for my first impressions Adobe Tag Manager Review.
You’ll find TagManager in the admin console in a
tab simply labelled ‘Tag Manager’. It’s very simple to create a new empty container in order to get started. Once created, the Container Environment Overview lets you manage the process of creating and deploying code to your website. You also have access here to the code you need to put on your site itself. I would recommend caution here, but happily there’s a very elegant system to comprehensively test your code before sending it live. TagManager also archives all your past versions, making rolling back a breeze if required.
Not being a developer, I did have a few issues with my code, but was easily able to test and troubleshoot before finally going live to the delight of my stakeholder.
This took me the best part of a morning to sort out. Given that our Development team has a minimum two weeks turnaround, and that’s if your change is deemed a priority, this represents nothing less than a sea change in our capability for tracking.
James, I can’t wait to see what vendor you select and even if there is one that meets all of your exacting criteria, there should be! I’d love to hear about anyone’s experiences using TagManager in the comments below; or any comparisons you can make with other vendors.