A quick snaphot of why you should be linking your Google Adwords account to Google Analytics with some of the key reports you can benefit from! Simple and painless!Read More
This is Measure This’ dedicated section for blog posts and news that relate to Digital Marketing. We aim to cover a wide range of digital marketing topics including; CRM, SEO, PPC, and Social Media. If you’re looking for our other topics, check out Measure This’ Analytics and measurement section, or read our posts that relate to various book and digital tool reviews.
Once again, Facebook has created an amazing and powerful feature. Called “Facebook Custom Audience”, this one allows your business to reach customers based on a range of different targetting settings from a pre-existing list. How to create a Facebook Custom Audience? Login in to your Adverts Manager Center and click on the Power Editor tab. […]Read More Social, PPC, Facebook
When you start search ads running on a Google Adwords account you start to receive traffic, both wanted and unwanted. Creating a Search Query Report will help you to: – understand the search behaviour from your visitors. – discover negative keywords and exclude them to improve the account performance. Download your Search Query Report (SQR) […]Read More
Is your goal to generate unique leads from your visitors? Exclude your conversions and avoid wasting clicks on converted audience to instantly save money and improve your overall campaigns performance. Use your Remarketing List to exclude your conversions To start to exclude your audience that already converted from your campaigns, you will need to use […]Read More PPC, conversions, remarketing
http://www.youtube.com/watch?v=LFvpzK8_PDE What is the ROI of Social Media? This has been a hot question for 4 or 5 years now. The business formula for calculating the monetary return on an investment over a specific period of time has not changed. Many gurus, ninjas and rockstars are creating their own fluffy formulas though, which do not […]Read More
When we start to run PPC campaigns we should ask the question, 'When is our audience more likely to convert?'. Which day and hour of the week? How can you know when is the best time to ad schedule your campaigns? Luckily it's quite easy following these simple steps.
Understanding our customers behavior can save us a few pounds and get our account to perform much better.Read More Campaign Tracking, Conversion, PPC