First of all, I want to thanks James for inviting me to write a post about PPC for Measure This. When James first asked me to write about PPC, I was wondering where I should start. After getting inspiration during Christmas and New Year’s Eve, where we usually announce “New Year, New Beginning”, I thought […]Read More
This is Measure This’ dedicated section for blog posts and news that relate to Digital Marketing. We aim to cover a wide range of digital marketing topics including; CRM, SEO, PPC, and Social Media. If you’re looking for our other topics, check out Measure This’ Analytics and measurement section, or read our posts that relate to various book and digital tool reviews.
We’ve all been faced with the dilemma of trying to capture online marketing campaign information on data that passes via our websites, emails, landing pages and microsites (plus anything else) and into a typical Customer Relationship Management System (CRM). Read on to find a real-word, cost-effective solution to connecting Salesforce to Google Analytics.Read More Campaign Tracking, CRM, Google Analytics, Salesforce, Implementation
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After recently reaching out for support on the AddThis social sharing website, I was contacted by AddThis ‘Happiness Guru’ Kori Hill and she spent 30 mins taking me and some colleagues through the finer points of AddThis, and answering our questions about their free tools. This got me thinking about the challenges around tracking social sharing, […]Read More AddThis, Social
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404 errors can be the bane of our lives, especially if we have big sites with content changing rapidly. The worst part is, website owners can often be oblivious to the issues users face on their site as a result. Even if every link on your site is correct, you could have streams of traffic coming from referrers landing […]Read More page not found, 404, Errors