With the key players in the web analytics space taking most of the attention of both marketers and analysts, some vendors are left in the shadows. I was in the industry for at least a couple of years until I was asked to look at a shipping throughout want “drugstore” half I provided elastic using? […]Read More
At Measure This, not only do we blog about real-world measurement strategies and analytics. We also aim to provide a point of reference for various types of reviews. We review web analytics tools, digital marketing literature and anything else relating to digital we come into contact with, that people might want a second opinion on.
If you are using the Adobe Marketing Cloud, you may already have Adobe TagManager included in your package. I have recently started using it and wanted to share the experience, so keep reading for my first impressions Adobe Tag Manager Review.Read More Tags, Implementation, tag management, TagManager
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As a Web Analyst, I’m constantly looking for new ways to present information in an interesting and digestible way. That might mean creating infographics, dashboards, or more often good old Powerpoint presentations! At the end of the day I am trying to persuade human beings to be data driven. Often it’s counter intuitive. It’s critical that you can get information across in the right way.Read More Presentation, QR, Visualisation
My development team implemented scrum around a year ago, and it has transformed the department utterly from the waterfall project management process they used before. As a stakeholder, I now know exactly what’s in development, what has been requested and where it is in the list of priorities, and what I can expect to come […]Read More project management, Agile, Scrum
Don’t make me think was one of the first books I read about website design and usability, and it’s still one of the most relevant and useful in today’s online world. Steve Krug has a simple, no-nonsense approach to usability that is refreshing in a field that is often obscured and mystified by consultants with […]Read More Usability, Conversion, Testing