With Google Universal Analytics now out of Beta, is it time to upgrade? Stephen Green weighs up the options and delivers some important insight into this important analytics question.Read More
Our central focal point of the Measure This site – web and digital analytics! This is the dedicated analytics section to our blog, with posts and news relating to web analytics, digital measurement and A/B Testing. We also have other sections to our blog which include digital marketing and reviews.
For most websites, the Onsite Conversion Rate (OCR%) is the most visible and important metric you will be tracking, at least in terms of reporting performance to business owners. A typical website converts at 2-3%, and a small improvement here can save companies a fortune in advertising. First you need to be able to calculate it, and luckily it’s a very simple formula! You should spend some time and thought on how you can best apply it to your own website however.Read More Analytics, Onsite
Many web analysts, webmasters, and online marketers have hectic schedules and busy days at the office, so keeping tabs on everything happening on your website(s) is not always easy! This is often compiled further if you’re responsible for more than one website. Often we’re providing visibility on a large number websites, depending on the business […]Read More
With the key players in the web analytics space taking most of the attention of both marketers and analysts, some vendors are left in the shadows. I was in the industry for at least a couple of years until I was asked to look at a shipping throughout want “drugstore” half I provided elastic using? […]Read More Analytics, Clicky