Does your organisation know what you mean when you talk about ‘bounce rate’? Do they know what a session is and what you really mean when you talk about a visit? I have just read an interesting article by Eric Peterson on web analytics standards in which he advocates using Google Analytics as a useful standard for web analytics definitions. I can understand his wish for standard definitions to work against, but is it really practical? Is it even desireable for most of us? I’m not so sure.Read More
Our central focal point of the Measure This site – web and digital analytics! This is the dedicated analytics section to our blog, with posts and news relating to web analytics, digital measurement and A/B Testing. We also have other sections to our blog which include digital marketing and reviews.
When I saw this inforgraphic over at SEOMoz I knew i had to share it! Infographics are a great way to get information across in a simple, digestible form, and this one has an important lesson for anyone involved in statistical analysis. Correlation does not imply causation.Read More infographic, statistics, Math
If you’re using campaign tracking urls in Google Analytics you should be a bit careful. There are some common pitfalls that can break the tracking or lead to serious inaccuracies in your reporting. This article outlines 3 easy tips to remember to ensure your campaing tracking is the success it should be!Read More Campaign Tracking
You can achieve some great results in profile filters using advanced filters, but you need to be extremely careful as once you change these filters the change is irreversible for historical data. I strongly advise you create a duplicate profile for testing purposes and going nuts on your profile filters! I’m going to share a […]Read More Google Analytics, Regular Expressions, Advanced Filters
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