Is your goal to generate unique leads from your visitors? Exclude your conversions and avoid wasting clicks on converted audience to instantly save money and improve your overall campaigns performance.
Use your Remarketing List to exclude your conversions
To start to exclude your audience that already converted from your campaigns, you will need to use your existing remarketing lists (if you haven”t created yours, you should really put your eyes on this amazing way of re-targeting you audience – Create and edit a remarketing list – AdWords Help).
Go to your account and click on the Display Network tab:
By the end of this page you will see the option “Exclusions”:
Then, click on the Interests & categories, where you must have your Remarketing Lists .
Now add your “Conversions” list and exclude it from your campaigns.
Be creative and explore other options
For now, you can only exclude your conversions on display network and not on search – but I want to believe soon this will be possible!
Anyway, this will prevent your audience that has already converted from seeing your ads and avoid wasting your budget on “duplicated” clicks. Remember to also exclude your conversions from the remarketing campaigns that you might have running!
Be creative and explore other options. Instead of conversions, you can exclude the audience that sign up for the newsletter, but didn”t fill the contact form… or that audience that visited a specific landing page but didn”t convert…. With the Remarketing Lists in Google Analytics you can create the most amazing and powerful lists and exclude specific audiences that are not bringing revenue for your business.
Please do let me know if you found this tip useful, or if you are excluding users from PPC based on any other interesting criteria!