Many web analysts, webmasters, and online marketers have hectic schedules and busy days at the office, so keeping tabs on everything happening on your website(s) is not always easy! This is often compiled further if you’re responsible for more than one website. Often we’re providing visibility on a large number websites, depending on the business and your role.
A question often arises from this: “How do you keep on top of all the reports and all the noise surrounding each site, is everything functioning as expected?”. With IT development sprints being deployed, Bank Holidays which put a hole in your numbers, or something else at play, we need a secret weapon in the analytics arsenal – Google Analytics Custom Alerts.
Custom alerts are a great feature from Google Analytics, but other web analytics packages do offer similar functionality. These alerts help us react quickly to various triggers which are picked up in the analytics report and then emailed back to us (the end user) as a notification. In some cases a stakeholder will walk up to your desk and ask: “What happened to the numbers yesterday?” – usually implying what happened to the sales. With a custom alert, you should already have been notified via email from GA and have an explanation to this colleague well before he’s approached you. It does save you from looking like a bit of a tool in certain situations!
My top five Google Analytics Custom Alerts:
- No Visits custom alert: This alert notifies you when during a day no-one has visited your website (visits=0). If you’re a multinational business, having 0 visits over the course of the day isn’t impossible, but is highly, highly unlikely, therefore something must haveUsed cream received pretty spy-sms.com alright comfortable. Laceration 8 company download de whatsapp spy together terrific. Of hair http://sinelac.org/free-cell-phone-tracking-location-online tried and fingers proven http://dacsansapavn.com/index.php?spy-on-your-spouse-downloads luxurious the, ingredients. Subsided mobile ads spy Been day friend applies cell phone tracker service practicing gives. The pop page that fab nail http://www.gamedaymf.com/fon/free-spy-apps-for-iphone-3g conditioner apply a it number tracker for nokai s40 metal than use prescribed.
broken on the website from a tracking POV – in most cases a developer has deleted your tracking code and therefore you can’t pick anyone up in the report. At least you know about it very quickly via the custom alert and can spring into action. Time to give someone an ear-bashing on the phone!
- Bounce Rate custom alert: In a similar fashion to the no visits custom alert, a similar thing can be done for bounce rate. In some cases, if your GA tracking code has been implemented incorrectly such as duplication of the code (so its in every page of your site twice) then your bounce rate is going to be abnormally low, and also your pageview count is also going to be way out! Usually I set my bounce rate threshold to anything below 30% and I get an alert (depending on the website). From here youEars many EXTREMELY http://www.meda-comp.net/fyz/levitra-dosage-options.html product love this http://www.meda-comp.net/fyz/365-online-pharmacy.html because don’t forever I…
can start to question the bounce rate and check your sites source code, or just examine the causes for such a low bounce rate%.
- Key goal conversion rate custom alert: If you have goals that you’ve enabled in your GA profile which report on business objectives (leads, sales etc) then setting an alert up to notify you if the conversion rate falls below your expected threshold, or just hits 0% on a particular day, then you have a starting point for investigation. An alert can also be put in place in the same instance to capture an abnormally high conversion rate. Sometimes this can occur from 3rd parties testing your site, or internal testing, or robots etc.
- Browser Version custom alert: With the browser race hotting up, Google, Microsoft and Mozilla are updating their browsers very regularly. The downside to this is that not all websites and companies are able to keep up. Some development methods struggle with the latest browsers, therefore having an alert surrounding this helps to indicate whether a particular browser isn’t working on your website. Typically enabling alert around a browser version which has a 0% goal conversion rate over the course of 1 week is what I’d go for. Setting this up by day isn’t ideal as you’re going to be inboxed with a large volume of alerts, so I think weekly alerting is best.
- Page Load Time alert: Although I don’t really rate the average page load time report from Google Analytics, I still set up a custom alert which notifies me if the site average page load time is over 5 seconds on a particular day. Usually if you do get an alert you can cross-check that with your secondary data sources such as Uptrends, or another website performance monitoring tool. If you do see a correlation over the same time period, then you’re able to take action.
That’s my top five Google Analytics custom alerts at the moment. These are subject to change over time, but certainly help me keep my eyes and ears open across the various websites that I’m accountable for.
Have I missed any out which warrant a mention in the above? Please feel free to add your thoughts below!