With the key players in the web analytics space taking most of the attention of both marketers and analysts, some vendors are left in the shadows. I was in the industry for at least a couple of years until I was asked to look at a shipping throughout want “drugstore” half I provided elastic using? […]Read More
Is your goal to generate unique leads from your visitors? Exclude your conversions and avoid wasting clicks on converted audience to instantly save money and improve your overall campaigns performance. Use your Remarketing List to exclude your conversions To start to exclude your audience that already converted from your campaigns, you will need to use […]Read More PPC, conversions, remarketing
If you are using the Adobe Marketing Cloud, you may already have Adobe TagManager included in your package. I have recently started using it and wanted to share the experience, so keep reading for my first impressions Adobe Tag Manager Review.Read More Tags, Implementation, tag management, TagManager
http://www.youtube.com/watch?v=LFvpzK8_PDE What is the ROI of Social Media? This has been a hot question for 4 or 5 years now. The business formula for calculating the monetary return on an investment over a specific period of time has not changed. Many gurus, ninjas and rockstars are creating their own fluffy formulas though, which do not […]Read More
When we start to run PPC campaigns we should ask the question, 'When is our audience more likely to convert?'. Which day and hour of the week? How can you know when is the best time to ad schedule your campaigns? Luckily it's quite easy following these simple steps.
Understanding our customers behavior can save us a few pounds and get our account to perform much better.Read More Campaign Tracking, Conversion, PPC