I have been working with my print marketers on QR code implementations. It’s been a fascinating journey to get where we are now, which is QR ninjadom! As our company has traditionally used brochures as their main sales tool, it has been frustrating not to have any measure of success. Now we are using vanity urls and qr codes on our print materials, it’s going to be a whole new world of tracking using QR Code Analytics. I hope the print team are ready for it! I want to share some tips to help you get started with these things.
QR Code Analytics Tips
1: Don’t fail! While this post is specifically about analytics, I may post at more length about some QR do’s and don’ts. There are already many great resources out there about some hilarious QR Fails, you don’t want your brand in one of those posts! The best way to avoid a fail is to just use your common sense about where the code is going to be located and make sure it’s scannable. All the apps out there give slightly different user experiences, so check it on a few devices and apps if you can. Haters gonna hate, make sure your implementations are good!
2: You can create a QR codes using any URL, it couldn’t be simpler. I personally love this qr code generator. It gives advanced users loads of options, including outputting to eps files, which makes things easier for professional quality printing.
3: If you’re landing users on your own site, use campaign tracking urls for your QR code analytics. Omniture, Google Analytics, etc will pick these up without issue. I use ?utm_medium=offline&utm_source=qr, but
your imagination is your limit.
4: Use short vanity urls, or a url shortening service. Once you add your tracking code to your deeplink, you may be
looking at a rather massive url! This will render your QR code horrible to look at and possibly difficult to scan on some readers. Get a nice short url that redirects to your long, tracking one, your QR code will be much the better for it!
5: If your website is not optimised for the mobile user, don’t do it! Send them off to your facebook page, to rate your business on Google Places, youtube, twitter, anywhere but a non optimised site! Even if you don’t send users to your site you will still be able to get insights by using a shortening service with tracking, like bit.ly, Meltwaterbuzz, Radian 6 etc.
Let me know about your successes and fails with QR codes and how you’ve measured them.