This review came about because I originally had a look on the app store for a Google-owned web
analytics app, so I could check the stats for my websites whilst on the move. Sadly, it seems Google didn’t take the initiative and build one, so after a conversation with Phil over lunch a couple of weeks ago, I decided to download the Fast Analytics iPhone app, specifically for Google Analytics.
Positives about Fast Analytics
The iPhone app is free on the app store, so it would be a bit harsh to really critique the app too much, but one refreshing detail is that it isn’t currently ad supported. You can also connect multiple Google Analytics accounts to the app with no restrictions.
Once logged in to your chosen analytics profile, you immediately have a dashboard display of ‘today’ at a glance. This is easy to read and helps summarise the day’s activity.
On tipping your iPhone to a horizontal position from a vertical one the view changes to a graph layout, similar to what you might actually expect to see in Google Analytics (when on a desktop device). In this view, you see a trend line of pageviews vs unique visitors.
You have the option to scroll through different time segments: today, yesterday, last 7 days, last 30 days, and last year.
Within all of these 5 time segments, you also have the option of drilling down by traffic source, keywords, browsers and countries.
Negatives about Fast Analytics
As I mentioned earlier, it seems unfair to criticise something that you can have for free, but my main observation is that when drilling down it would be more useful to be able to look at goals, or events which have been created in your Google Analytics account. These options would
be more useful than having the ‘browsers’ view within the app. For example, I own an affiliate website and I measure the affiliate links to other sites as events. This is all measured using event tracking, and I could do with being able to see it on my phone.
Fast Analytics Conclusion
Overall, considering this is a free app, I really rate Fast Analytics highly. For a quick glance whilst on the move, this is the perfect solution. If goals and events could be factored in, I wouldn’t use anything else. I don’t have an iPad, but I assume this app would be compatible.