After recently reaching out for support on the AddThis social sharing website, I was contacted by AddThis ‘Happiness Guru’ Kori Hill and she spent 30 mins taking me and some colleagues through the finer points of AddThis, and answering our questions about their free tools.
This got me thinking about the challenges around tracking social sharing, in particular the new google analytics social sharing report, and how great AddThis is.
I hope this post helps you get more out of AddThis if you have it, or reconsider if you don’t.
This report tells you which pages or posts are being shared and, more importantly, how many are being interacted with once you’ve shared them.
AddThis uses these reports to calculate ‘viral lift’ or how many people are responding to the content.
This is my favourite report in AddThis. You can learn which articles are being responded to, which titles are successful at getting shared on Twitter, which images are most likely to get shared and clicked on Facebook.
ie: Loads of immediately actionable insights.
The recently added Audience report tells you who your best friends are online. It shows what proportion of shares brought traffic back to your site.
You can then look at the ‘audience interests’ of your sharers, influencers and clickers.
If your audience are interested in things you didn’t know about it may be time to sell that product write a post about that topic.
If you can track down the one tweeter who is bringing 90% of your clickbacks, that guy is worth reaching out to.
AddThis offers over 300 sharing services which you can either handpick or let AddThis pick for you, localising in 66 languages and personalising for each user on your site.
These reports tell you which are working for you! Useful if you are working to a strategy on a given network out there. Also to identify opportunities!
This is particularly important for me as we market to users worldwide, but everyone should know where their content is being shared! New opportunities anyone? You can break down the countries by content and see what content is working for you on a local basis.
AddThis is constantly improving their offering, with innovations in real-time reporting (this is actually useful in social if you have the resources to intervene in real-time) address bar share tracking(!) and audience profiling to name a few recently.
As you can see, the benefits are many!
Have you used AddThis? What did you think? Are there better, similar services out there?
Is there a reason you should be setting up your own social sharing buttons and widgets?
I’d love to hear about your experiences!