You can achieve some great results in profile filters using advanced filters, but you need to be extremely careful as once you change these filters the change is irreversible for historical data. I strongly advise you create a duplicate profile for testing purposes and going nuts on your profile filters! I’m going to share a […]Read More
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The Dollar Sign is a really handy regular expression for situations where you have precise strings you want to capture.
The expression means don’t match if the string has any characters beyond this point. When used with the Caret, you can precisely pinpoint the exact string you want to capture and not match anything that has characters before or after what you have specified.Read More Google Analytics, Regular Expressions
The caret is the character I start many of my regular expressions filters with. It will most likely be right at the beginning of yours too! It’s your way to tell Google Analytics that you only want to match with strings that start with the following RegEx. If you’re filtering for a precise value, it’s easy and efficient to always use the caret. You can be sure that you wont pick up anything nasty or unexpected in your results.Read More Google Analytics, Regular Expressions
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